Hosted by Master in Financial Markets
Not only was David Bowie pioneer in the artistic world, but also in the world of finances. He was the first one taking the ownership of a new financial concept: the celebrity bonds, a type of bond backed up by intellectual property rights that allowed him to capitalize the royalties of this work, and finally became popular as the Bowie Bonds.
Bowie knew he had to find a way to capitalize his artistic assets. Thus, with the help of a team of experts, he found a new formula to apply an existing financial instrument to a not yet explored field: the intellectual property rights royalties.
Securization has been and still is a usual practice in the financial sector, and we only need to apply the mechanism to any source of future revenues to be able to market it. And this is what Bowie did: to have the cash he needed, he applied this idea to the revenues that were going to be generated with the records he released before 1990.
The speakers of this session will be Gregor Pryor, co-president of Global Entertainment and Media Industry Group, Dr. Julia Jones, director of Found in Music and expert on Bowie Bonds, and Xavier Brun, director of the Master in Financial Markets at the UPF Barcelona School of Management. They will share their points of view regarding the possibilities offered by the financial markets to entrepreneurs in the field of music and intellectual property.
Gregor Pryor. Co-chair of Global Entertainment and Media Industry Group.
Gregor Pryor is a consultant and advisor on issues related to artists funding, intellectual property monetization, record contracts, music publishing, licenses and digital distribution of music contents. Included by the Wired magazine in the ranking of the 100 most influential people in the digital media, Pryor advises streaming, video-games and digital contents distributing companies, as well as record companies, publishers, advertising agents, producers, DJs or audiovisual companies. He is member of Future Fifty, a network including the technology companies with greatest growth in the United Kingdom.
Dr. Julia Jones. Director of Found in Music
Dr. Julia Jones is the founder and executive director of Found in Music, a business consulting company. For more than 20 years, this company has specialized in the use of music in business and health. Their customers include the Mayor of London, Gibson Guitars, Virgin and Santander. Julia began exploring David Bowie’s work back in year 2000, when she was analyzing his financial model, the ‘Bowie Bonds,’ for her MBA thesis. Lately, in her doctoral research she studied the music taste related to ageing. This work showed the influence of music exposure during youth and the long-term effects to iconic musicians such as David Bowie. At present she is helping brand customers to use Bowie’s songs to connect with their clients.
Xavier Brun. Economist and academic director of the Master in Financial Markets at the UPF Barcelona School of Management
Xavier Brun, doctorate in Economics at the Universitat de Barcelona, began his academic career more than fifteen years ago as a professor at the UPF Barcelona School of Management. Being specialized in the financial sector, he started working for the management company Gesiuris, SGIIC as head of the Middle Office, and later joined Value Strategic Investment Advisors (SIA Funds) as senior analyst of variable equity funds. He is a regular editor of financial papers and news for newspapers such as Expansión, La Vanguardia or Ara. At present he works at Solventis AV as manager of 5 variable income Sicav, and he is the academic director of the Master in Financial Markets at the UPF Barcelona School of Management.
VENUE and DATE
UPF Barcelona School of Management Auditorium (address: Balmes 132-134)
July, 18th at 19h
After Talk at the rooftop with cold drinks and DJ set